The Key Strategies for E-Commerce Success in Service SMEs in China

Abstract

Although China's economy still keeps the growth rapidly for a decade, it has to increase its service sector to sustain this growth in the log run. Since China became a member of the World Trade Organization (WTO), China's industries have faced the multitudinous challenges. In the meantime, China's service sector also gets the chances to learn many valuable successful experiences from the developed countries. The development of electronic commerce (e-commerce) in service industries promotes the China's service sector to stay competitive at the global level. Therefore, how to use Internet and communication technologies (ICTs) to facilitate the future development of service industries is one of the most important research topics for e-commerce researchers in China. This paper provides four reasons why to study on e-commerce success in small and middle-sized enterprises (SMEs) and describes four critical issues for e-commerce success in China. Finally, this paper recommends three key strategies for e-commerce success in service SMEs in China