Internet Trust as a Specific Form of Technology Trust and its Influence on Online Banking Adoption

Abstract

The construct of trust is important for online banking, because it underlies what is conducive to an enabling online banking environment. The authors report an empirical study with 381 bank customers in Austria that investigates the role of Internet trust as a specific form of technology trust in the context of Internet banking. Furthermore the impact of propensity to trust as a facet of personality on Internet trust is investigated. The findings stress the importance of Internet trust as a determinant of consumer attitudes toward Internet banking and its adoption. In addition, the results show that propensity to trust is a determinant not only for trust in interpersonal relationships but also for trust in technological systems.