The Relationship Between Customer Satisfaction and Organizational Success: A Study of Panasonic

JCDA Pub Date : 2020-09-21 DOI:10.32535/JCDA.V3I3.889
Wanneyda Suvanmanee, D. Kee, Zhi Wei Lee, Chia Miin Low, Muhamad Amir Zakwan, Ankit Gupta, Rudresh Pandey, Fay Fahad Alfahad, M. Quttainah
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引用次数: 8

Abstract

The purpose of this study is to examine the customers' satisfaction that drives to the success of the company. There is a high competition between the brand of the electrical appliance, therefore customer satisfaction is one of the key elements to the success of the company. The study used a quantitative method which is a questionnaire to collect the data from respondents. It will enhance the understanding and importance of customer satisfaction toward a company able to lead to company success. The findings indicated that customer satisfaction is an important prediction of the success of the company.
顾客满意与组织成功的关系:以松下为例
本研究的目的是检验客户满意度驱动公司的成功。电器品牌之间竞争激烈,因此客户满意度是公司成功的关键因素之一。本研究采用了定量的方法,即问卷调查,从受访者中收集数据。它将增强对客户满意度的理解和重要性,使公司能够走向成功。研究结果表明,顾客满意度是公司成功的重要预测因素。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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