Wanneyda Suvanmanee, D. Kee, Zhi Wei Lee, Chia Miin Low, Muhamad Amir Zakwan, Ankit Gupta, Rudresh Pandey, Fay Fahad Alfahad, M. Quttainah
{"title":"The Relationship Between Customer Satisfaction and Organizational Success: A Study of Panasonic","authors":"Wanneyda Suvanmanee, D. Kee, Zhi Wei Lee, Chia Miin Low, Muhamad Amir Zakwan, Ankit Gupta, Rudresh Pandey, Fay Fahad Alfahad, M. Quttainah","doi":"10.32535/JCDA.V3I3.889","DOIUrl":null,"url":null,"abstract":"The purpose of this study is to examine the customers' satisfaction that drives to the success of the company. There is a high competition between the brand of the electrical appliance, therefore customer satisfaction is one of the key elements to the success of the company. The study used a quantitative method which is a questionnaire to collect the data from respondents. It will enhance the understanding and importance of customer satisfaction toward a company able to lead to company success. The findings indicated that customer satisfaction is an important prediction of the success of the company.","PeriodicalId":152194,"journal":{"name":"JCDA","volume":"32 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2020-09-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"8","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"JCDA","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.32535/JCDA.V3I3.889","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 8
Abstract
The purpose of this study is to examine the customers' satisfaction that drives to the success of the company. There is a high competition between the brand of the electrical appliance, therefore customer satisfaction is one of the key elements to the success of the company. The study used a quantitative method which is a questionnaire to collect the data from respondents. It will enhance the understanding and importance of customer satisfaction toward a company able to lead to company success. The findings indicated that customer satisfaction is an important prediction of the success of the company.