ADL: Adaptive Distribution Learning Framework for Multi-Scenario CTR Prediction

Abstract

Large-scale commercial platforms usually involve numerous business scenarios for diverse business strategies. To provide click-through rate (CTR) predictions for multiple scenarios simultaneously, existing promising multi-scenario models explicitly construct scenario-specific networks by manually grouping scenarios based on particular business strategies. Nonetheless, this pre-defined data partitioning process heavily relies on prior knowledge, and it may neglect the underlying data distribution of each scenario, hence limiting the model's representation capability. Regarding the above issues, we propose Adaptive Distribution Learning (ADL): an end-to-end optimization distribution framework which is composed of a clustering process and classification process. Specifically, we design a distribution adaptation module with a customized dynamic routing mechanism. Instead of introducing prior knowledge for pre-defined data allocation, this routing algorithm adaptively provides a distribution coefficient for each sample to determine which cluster it belongs to. Each cluster corresponds to a particular distribution so that the model can sufficiently capture the commonalities and distinctions between these distinct clusters. Our results on both public and large-scale industrial datasets show the effectiveness and efficiency of ADL: the model yields impressive prediction accuracy with more than 50% reduction in time cost during the training phase when compared to other methods.