SWOT ANALYSIS OF THE EFFECTIVENESS OF THE MEDIA ON THE EXAMPLE OF RBC

Abstract

The role of the media in all spheres of modern society is not at all inexorable, since the universality and flexibility of this tool are obvious to everyone, including the most important subjects in the economy, politics, spiritual and social spheres. Among other things, the press is the main source of information for the majority, and as a result, the main tool for forming public opinion. That is why evaluating the effectiveness of the media is so important. One of the most versatile tools of strategic analysis is the SWOT analysis, which will be given special attention in this article.