A Personalized Neighborhood-based Model for Within-basket Recommendation in Grocery Shopping

Mozhdeh Ariannezhad, Ming Li, Sebastian Schelter, M. de Rijke
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引用次数: 6

Abstract

Users of online shopping platforms typically purchase multiple items at a time in the form of a shopping basket. Personalized within-basket recommendation is the task of recommending items to complete an incomplete basket during a shopping session. In contrast to the related task of session-based recommendation, where the goal is to complete an ongoing anonymous session, we have access to the shopping history of the user in within-basket recommendation. Previous studies have shown the superiority of neighborhood-based models for session-based recommendation and the importance of personal history in the grocery shopping domain. But their applicability in within-basket recommendation remains unexplored. We propose PerNIR, a neighborhood-based model that explicitly models the personal history of users for within-basket recommendation in grocery shopping. The main novelty of PerNIR is in modeling the short-term interests of users, which are represented by the current basket, as well as their long-term interest, which is reflected in their purchasing history. In addition to the personal history, user neighbors are used to capture the collaborative purchase behavior. We evaluate PerNIR on two public and proprietary datasets. The experimental results show that it outperforms 10 state-of-the-art competitors with a significant margin, i.e., with gains of more than 12% in terms of hit rate over the second best performing approach. Additionally, we showcase an optimized implementation of our method, which computes recommendations fast enough for real-world production scenarios.
基于个性化邻域的杂货购物篮内推荐模型
在线购物平台的用户通常一次以购物篮的形式购买多种商品。个性化购物篮内推荐是指在购物过程中为不完整的购物篮推荐商品。与基于会话的推荐的相关任务(其目标是完成正在进行的匿名会话)相反,我们可以访问筐内推荐中用户的购物历史记录。先前的研究已经显示了基于会话的推荐的基于社区的模型的优越性,以及个人历史在杂货购物领域的重要性。但它们在篮子内推荐中的适用性仍有待探索。我们提出了PerNIR,这是一个基于邻居的模型,它明确地对用户的个人历史进行建模,以便在杂货店购物时进行购物篮内推荐。PerNIR的主要新颖之处在于对用户的短期兴趣和长期兴趣进行建模,前者由当前购物篮所代表,后者则反映在他们的购买历史中。除了个人历史,用户邻居被用来捕捉协同购买行为。我们在两个公共和专有数据集上评估PerNIR。实验结果表明,它以显著的优势胜过10个最先进的竞争对手,即,在命中率方面比第二好的方法增加了12%以上。此外,我们展示了我们的方法的优化实现,它计算推荐的速度足以满足实际生产场景。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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