Tour De Singkarak, West Sumatra Event Sustainable Marketing and Tourism

R. Susanti, Fitriana Syahar
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引用次数: 1

Abstract

Tour De Singkarak is the name of an international bicycle race competition held by the government of West Sumatra Province since 2009 ago. The event was held as one of the West Sumatra government efforts to promote tourism and attract tourist visits. The central government through the Ministry of Tourism and Creative Economy supports the implementation of this grand event. Every year the number of participants and countries participating in this event increases. One of them is influenced by the increasing nominal prize that can be accepted by the participants. The implementation of TDS events cost not a little, in 2013 the TDS budget reached 4.5 billion Rupiahs. The TDS event was held in West Sumatra to show the world about the tourism potential of West Sumatra. West Sumatra has diverse natural tourism potentials, some of which are part of TDS, among others: Lake Singkarak, Equatorial Bonjol Monument, Harau Valley, Rajo Baso Palace (Pagaruyung), Maninjau Lake (kelok 44), Jam Gadang, Padang Pariaman Beach, Lake Kandis, Lake Kembar, and Beaches on Pesisir Selatan. Most of the TDS stages pass through tourist attractions with extraordinary beauty. Until the last event in 2013, the TDS event had not been considered to provide a continuous contribution to the 3 main aspects, economic, social and environmental in West Sumatra. It is undeniable that this event increases the attractiveness of tourism in West Sumatra in the eyes of the International, but this acquisition is not sustainable and cannot meet the requirements of sustainability. Attractive packaging must be supported by the best quality, TDS events with the international level are expected to be able to provide long-term impact on economic, social and environmental factors.
Tour De Singkarak,西苏门答腊事件可持续营销与旅游
环Singkarak是西苏门答腊省政府自2009年以来举办的一项国际自行车比赛的名称。这次活动是西苏门答腊省政府促进旅游业和吸引游客的努力之一。中央政府通过旅游和创意经济部支持这一盛事的实施。每年参加这一活动的人数和国家都在增加。其中一个影响因素是参与者所能接受的名义奖金的增加。TDS活动的实施成本不小,2013年TDS预算达到45亿印尼盾。TDS活动在西苏门答腊举行,向世界展示西苏门答腊的旅游潜力。西苏门答腊岛有多种自然旅游潜力,其中一些是TDS的一部分,其中包括:Singkarak湖,赤道Bonjol纪念碑,Harau山谷,Rajo Baso宫殿(Pagaruyung), Maninjau湖(kelok 44), Jam Gadang, Padang Pariaman海滩,Kandis湖,Kembar湖和Pesisir Selatan海滩。TDS的大部分阶段都经过风景优美的旅游景点。直到2013年的最后一次活动,TDS活动才被认为对西苏门答腊的经济、社会和环境三个主要方面提供了持续的贡献。不可否认,这一事件在国际眼中增加了西苏门答腊旅游业的吸引力,但这一收购是不可持续的,不能满足可持续性的要求。有吸引力的包装必须有最好的质量支持,TDS活动具有国际水平,有望提供长期的经济、社会和环境影响因素。
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