Methods to Increase the Number of Clicks in Local Internet Newspaper: Bolu Example

Abstract

Internet newspapers need to gain advertisement, like traditional newspapers, continue to their activity. In traditional newspapers, circulation determines advertisement value. This situation is changing in internet newspapers. In internet newspapers, click rate has importance for advertisement. For increasing click rate ‘click’ is the first circumstance. Nowadays, there are many varied methods for increasing the click rate. This study, studied, increasing click rate methods, clickbait, search engine optimization, and use of social media in internet newspapers. In the practice part, examined three newspapers website which is published in Bolu City.