Peculiarities of Conceptualization of the Notion "Quarantine" in Modern Internet Folklore

Abstract

The article is devoted to the analysis of cognitive conceptual features of the recurrent concept of "quarantine". The study identified related concepts in modern genres of Internet folklore: mask, self-isolation, ginger, coronavirus, and also identified 24 frames that were included in the associative field of the concept under study: parody of movies, anecdotes, stable expressions; ads, advertising; home schooling; being at home; forum questions, tips; alcohol; persistent phrases, euphemisms, aphorisms; retrospective parody of the realities of the Soviet past; jokes, memes; fear of death; getting rich in trouble; planning holidays; underground work; dating; the omnipotence of politicians; going to the store; slogans; tourism; linguistic jokes; clothing; signs; new social and economic realities; sports. The research material represents the following features of the conceptualization of the concept of ‘quarantine’: 1) inefficiency of self-development and goal-setting in conditions of prolonged isolation; 2) excess of time; 3) increased food consumption; 4) abstinence from infidelity in marriage; 5) pumping up negative information by the media; 6) adaptation to new conditions and possible extrapolation of them to a future life outside of quarantine; 7) fear of death.