The Effect of Anti-Corruption Campaign on the Exposure Aspects on Social Media Facebook and Instagram

Abstract

Corruption has existed throughout human history and continues to transform over time. Corruption is increasingly rooted in various joints of human life. The problem of corruption experienced by the Indonesian people is at an alarming point. Corruption still occurs frequently, for example in fairly complicated public service procedures, licensing, procurement of goods and services, etc., triggering opportunities for corruption. This condition proves that the problem of corruption must be sought the latest solution, so that this corruption problem has the best solution. The object of research is the anti-corruption campaign carried out by the Corruption Eradication Commission (KPK) through Instagram and Facebook. The purpose of this study is to find out, analyze, and discuss about: aspects of influencing anti-corruption campaigns on social media Facebook and Instagram. The research used survey methods and descriptive comparative approach on social media Instagram and Facebook. In this case what is meant is to see the difference in exposure about frequency, duration, and readability. The results showed that anti-corruption campaigns on social media Instagram and Facebook can be influenced by several factors such as: messages, words, sentences, images, videos, message usage, use of words, use of sentences, use of images, use of videos, use of colors, Fonts, Fonts, and Information on the KPK page.