Digital tools for searching and booking of tourist products

Abstract

The article outlines the importance of solving the problem of effectively organizing the search and booking of travel products formed by tour operators, the success of which depends on the digital technologies and tools used. The aim of the article is to study approaches to the digital organization of these processes and the practice of its implementation, a comparative analysis and identification of the advantages of new solutions and technologies for searching and booking travel products, drivers and problems of their development. The study identified and characterized the stages, key points, and modern problems of improving digital tools for searching and booking travel products. The trend and the specifics of their development are indicated taking into account the results of the analysis of proven technologies and the nature of the interactions of key players in the tourism market, modern practice of promoting and selling travel products on the Russian tourism market.