Psychological and socio-economic considerations associated with consuming CSD: A Study

The National University Journal of Humanities, Social Sciences and Business Studies Pub Date : 2023-08-08 DOI:10.3329/naujhssbs.v8i1.68081

Md. Khairul Alam Rasel, Shadrul Hassan Himel

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引用次数: 0

Abstract

people of all ages love to have carbonated soft drinks except those who have some serious health issues. Understanding the consumption pattern of the Generation Y (a generational cohort) would be high priority to the marketer because of the significant characteristics of that segment. Therefore, this paper examines the underlying positive psychological and socio-economic causes which drive the Generation Y to consume carbonated soft drinks. A sample of 257 respondents were taken on the basis of judgemental sampling for this study. Regression analysis and factor analysis were administered to analyse the collected data. This research reveals that Refreshing nature of Carbonated soft drinks (CSD), Meeting with friends, family and co-workers, Taste of CSD, Sweetness nature of the CSD are remarkable underlying positive psychological and socio-economic considerations which drive Generation Y to consume carbonated soft drinks. NU Journal of Humanities, Social Sciences & Business Studies Vol. 7 & 8, No.2 & 1, July 2021 - December 2022 p. 57-74

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与消费CSD有关的心理和社会经济考虑:一项研究

所有年龄段的人都喜欢喝碳酸饮料，除了那些有严重健康问题的人。了解Y世代(世代群体)的消费模式对营销人员来说是重中之重，因为这一群体具有重要特征。因此，本文探讨了潜在的积极心理和社会经济原因，推动Y一代消费碳酸软饮料。在本研究的判断抽样基础上，选取了257名受访者。采用回归分析和因子分析对收集的数据进行分析。研究表明，碳酸饮料的清爽性、与朋友、家人和同事的会面、碳酸饮料的口感、碳酸饮料的甜味是推动Y一代消费碳酸饮料的积极心理和社会经济因素。《北大人文社科商学学报》第七、八卷第2、1期，2021年7月- 2022年12月，第57-74页

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The National University Journal of Humanities, Social Sciences and Business Studies

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