Investigation of the Effect of Internal Marketing on Quality of Work-Life: Evidence from Sport Organizations

Abstract

This study aimed to examine the effect of internal marketing (IM) on quality of work-life (QWL). The data were obtained from the employees of sports organizations providing public service in western Turkey. As a data collection tool, the IM-11 scale developed by Yildiz and Kara (2017) was used to measure IM, and the QWL scale developed by Chen and Farh (2000) was used to measure QWL. Descriptive statistics, correlation, and regression analysis were used in the analysis of the data. Analysis results showed that IM had a significant and positive effect on QWL. The strongest effect of IM was on the “compensation & benefits” dimension, one of the sub-dimensions of QWL.