An Ontology Based Approach for Next Generation Customer Relationship Management Systems

Abstract

s the core modules from ontology structure and technology. All operations related to ontology management are performed by the modules in this layer. The Knowledge Base Layer contains the Customer Ontology and SWRL rule set in the knowledge base used by the system. The Database Layer contains two databases in the system. These databases are; the MongoDB database, where deduplicated data is stored, and the other is the Neo4J database, where ontology triples are stored. 3.2. The Core Modules