Pricing and Quality Information Disclosure in a Dual-channel Supply Chain with Hunger Marketing

Abstract

In a dual-channel supply chain with hunger marketing, we study pricing and quality information disclosure decisions of the members when the information can be disclosed jointly, by the manufacturer or by the retailer. For each case, we also conduct sensitivity analysis to investigate the effects of the product compatibility with network sales and the information disclosure cost. The results show that hunger marketing strategy will improve the cost performance ratio and total demand of products, so as to improve the profit of manufacturers and supply chain. In addition, compared with the decentralized decision-making mode, the centralized decision-making mode helps supply chain to obtain more profit and disclose more quality information.