Marketing Strategy and Sales Performance of Talipapa Vendors in Kingking, Pantukan, Comval Province

Abstract

Marketing strategy is commonly known as 4ps which consist of Product, Price, Place and Promotion as an effective tool or strategy for increasing the sales Performance. Therefore, this study aimed to determine the level of marketing strategy and sales performance of Talipapa Vendors in kingking, Pantukan, Compostela Valley Province; and how marketing strategy significantly influenced sales performance. This is a quantitative non-experimental research design. The respondents of the study were the workers of the stores in Talipapa. The instrument used in this study was an adopted-modified questionnaire consisted of two parts with questions based on the indicators of the study. Results showed that the level of marketing strategy of Talipapa Vendors is much observed. On the other hand, the level of sales performance of Talipapa is very satisfactory. Moreover it was also revealed that marketing strategy significantly influenced the sales performance in talipapa. Place was the domain of Marketing Strategy significantly influence Sales Performance. Based on the findings of the present study the researchers yielded the following recommendation for the betterment of the store, they have to use more social media, innovate more products and offer price discounts and free samples. For the future researchers they may use the same study since there are still other factors which have not yet been found in the study that can significantly influence sales performance.