THE FUTURE OF TOURISM REQUIRES AN ORIGIN: TRACES OF AN OLD CULTURAL POLICY IN VRNJAČKA BANJA

Danijela Pantović, Nemanja Pantić
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Abstract

The future of tourism is seen today as a key force in the process of globalization. When learning about culture, the origin of the destination is also very important, and the story of the destination is interesting if it has the history of a given culture. This paper generates short-term indicators of the development of the municipality of Vrnjačka Banja as a spa town in the Republic of Serbia with the largest market share. Apart from the fact that tourism is characterized by a highly global character and mass, it also creates knowledge about culture by connecting diferent parts of the world. The findings indicate that the existing tourist attractiveness does not exceed the potential possibilities, and in that sense it would be necessary to develop future tourist flows for the development and valorization of cultural heritage in Vrnjacka Banja. The results offer important implications for the implementation of tourism policy in the future, both for policy makers and for all stakeholders.
旅游业的未来需要一个起源:vrnjaČka banja古老文化政策的痕迹
今天,旅游业的未来被视为全球化进程中的关键力量。在学习文化的时候,目的地的起源也很重要,如果目的地的故事有特定文化的历史,那它就很有趣。本文生成了vnja卡巴尼亚市发展的短期指标,作为塞尔维亚共和国市场份额最大的温泉小镇。除了旅游业具有高度的全球性和大众性之外,它还通过连接世界不同地区来创造有关文化的知识。调查结果表明,现有的旅游吸引力并没有超过潜在的可能性,从这个意义上说,有必要发展未来的旅游流量,以发展和增值弗伦贾巴尼亚的文化遗产。研究结果对政策制定者和所有利益相关者未来的旅游政策实施具有重要意义。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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