“The Internet+” under the Background of Agricultural Products e-Commerce Development Countermeasure Research

Abstract

“The Internet+” the development of e-Commerce ushered in a new era, with the traditional industry compared to, e-Commerce in marketing, production, circulation, sales and other business aspects having a greater potential and advantages. Currently the agricultural market is the most potential development region one of the positive by means of e-Commerce platform, so that agricultural marketing activities are also gradually with the e-Commerce model integration, and in a few years of development time , has experienced different stages of development, although achieved certain results, but from formed a complete industrial chain, promote agricultural industrial structure optimization and upgrading there is a certain distance. This article through the literature research method, data analysis and other methods to carry out Internet+under the background of agricultural products e-Commerce development countermeasure research. The analysis found that agricultural e-Commerce development process in the presence of agricultural products are too original, the agricultural products e-Commerce high cost of agricultural products eCommerce repeated construction and other serious problems. At the same time to solve the above problems put forward the corresponding countermeasures, with a view to be of the same type enterprises to carry out agricultural e-Commerce provide help.