Leadership Communication for Community Reader: Case Study at Komunitas Gada Baca, West Java, Indonesia

Abstract

Objective. The Gada Membaca community is a reading park initiated by an activist for the Indonesian information literacy movement. Purpose of this research is to know how leadership communication is carried out for community reader at Komunitas Gada Membaca, West Java, Indonesia. Methods. This research uses a case study thorugh qualitative approach. Results. The result of this research is the Gada Membaca reading garden built in the assistance of information literacy activist leader succeeded in representing this need, which became a model for other reading parks in the vicinity. Leadership communication in managing a reading garden has a strategic role. The character of the community in Indonesia in general requires assistance from a figure who has a leader character. The rise and fall of the existence of a reading parks community is much influenced by a manager who has a strong character in leading. Conclusion of the research is the leadership communication model needed to managing a reading garden.