{"title":"Health Communication","authors":"Mohan J. Dutta","doi":"10.1002/9781119010722.iesc0082","DOIUrl":null,"url":null,"abstract":"Objetivo: to investigate the characteristics of health communication services taking the Municipal Health Department Councils network in Brazil as a basis. Methods: this was a quantitative study with an exploratory design conducted in 20142015, using non-probability sampling. Four structured questionnaires were used examining four dimensions: 1) structure of the communication advisory service work; 2) profile of the professionals working in these services; 3) the main duties of these advisory services, and 4) possible variants of municipalities not having this specialized service. Results: 72 of the 122 participating municipalities did not have a communication advisory service and only two network members had communications directorates; work facilities were precarious, professionals had little length of communication advisory service; they did not have job stability and were not members of the health management councils. Conclusion: Although they provide direct advice to health secretaries, the working conditions of communication professionals compromise their planning actions.","PeriodicalId":221232,"journal":{"name":"The International Encyclopedia of Strategic Communication","volume":"1 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2018-08-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"105","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"The International Encyclopedia of Strategic Communication","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1002/9781119010722.iesc0082","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 105
Abstract
Objetivo: to investigate the characteristics of health communication services taking the Municipal Health Department Councils network in Brazil as a basis. Methods: this was a quantitative study with an exploratory design conducted in 20142015, using non-probability sampling. Four structured questionnaires were used examining four dimensions: 1) structure of the communication advisory service work; 2) profile of the professionals working in these services; 3) the main duties of these advisory services, and 4) possible variants of municipalities not having this specialized service. Results: 72 of the 122 participating municipalities did not have a communication advisory service and only two network members had communications directorates; work facilities were precarious, professionals had little length of communication advisory service; they did not have job stability and were not members of the health management councils. Conclusion: Although they provide direct advice to health secretaries, the working conditions of communication professionals compromise their planning actions.