Research on Tourists' Perception Evaluation of Cultural Tourism Resources in Maiji Mountain Grottoes

Abstract

This paper adopts the research method of grounded theory, collects and organizes the data, and carries out the three-level coding of the data through the rooted theory, trying to establish the tourist evaluation index system of the cultural resources of the Maiji Mountain Grottoes, and the cultural tourism of the Maiji Mountain Grottoes from the perspective of tourists. The resources were analyzed and evaluated, and the problems in the cultural tourism resources of the Maiji Mountain Grottoes were found and solutions were proposed to propose countermeasures and suggestions for the future development of the Maijishan Grottoes. Research Method and Data Collection Rooted Theory The article adopts the grounded theory, and carries out the open, principal and selective three-level coding and analysis of the collected data, and finally obtains the theoretical model of the tourists' perception evaluation of the cultural tourism resources of the Maiji Mountain Grottoes. Data Collection In order to explore the tourists' perception of the cultural tourism resources of the Maiji Mountain Grottoes, in the public comment network, the search was conducted on the theme of “Maiji Mountain Grottoes”, and 302 comments from tourists on the study tour of Maiji Mountain were obtained. Among them, there are statements that are actually related to Maijishan, and they are summarized. Construction of Evaluation System The generic and inductive statistics of the data tables obtained after the three-level coding are eliminated. After removing the elements and sentences that are not closely related to the research topic, 278 total elements/statements are obtained, and the elements/statements are summarized. Construct a structural map of tourists' perception of the cultural tourism resources of the Maiji Mountain Grottoes, as follow Figure 1. The framework of the tourist perception evaluation system for the cultural tourism resources of the Maiji Mountain Grottoesv International Conference on Advanced Education, Management and Humanities (AEMH 2019) Copyright © 2019, the Authors. Published by Atlantis Press. This is an open access article under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/). Advances in Social Science, Education and Humanities Research, volume 352