Research on the Influence of Data Analysis on Movie Box Office under the Big Data Environment

Abstract

With the advent of the information age, the concept of “big data” has gradually infiltrated into various industries, the analysis and mining of mass data can bring unlimited business opportunities to the industry, and the movie industry is no exception. This paper collects various data of 548 domestic movies in MaoYan Movie, Douban Movie, Entgroup Consulting through the octopus collector, selects factors that may affect the movie box office, and uses SPSS 19.0 software platform to conduct data analysis influencing factors of movie box office. After research, it has been clear that different movie types, release periods and sequels, IP adaptation, and distributing and releasing corporation have significant influence on the movie box office, which reduces investment risks for investors and studio in the movie industry, and provides references for formulating precise marketing production strategies and increase box office income.