Penerapan Data Mining Untuk Analisis Daftar Pembelian Konsumen Dengan Menggunakan Algoritma Apriori Pada Transaksi Penjualan Toko Bangunan MDN

Abstract

Everyday the MDN Building Shop has sales transactions but these transactions are only used as data reporting, MDN Building Stores do not manage sales transaction data and analyze a relationship between building material products purchased by consumers in the future. The purpose of this study is to process sales transaction data from consumer purchases by utilizing the Apriori Algorithm, one of the data mining processing methods. From the Apriori algorithm that will be used, it will find an association rule by finding the minimum value of support and confidence. The final result is that if the minimum support value is 50% and the minimum trust is 90%, then 10 patterns of consumer purchase transactions are obtained with 100% confidence. From the association rules, it was found that the transactions that occurred were the purchase of Knie In Grest, Tee in grest, gelam 10 x 12, thinner bottles, knie grest 3 in, waving aw pipes, speck gloves, 3 mm polywood, and 1 nail in a keris.