Employees Perception Regarding CSR Initiatives of the Companies in India

Abstract

This chapter is an attempt to understand the impact of CSR on a very important stakeholder of the company (i.e., an employee of the company). Employees are an integral part of the company, and at the same time, they can be the costumer of the company if using the product or services offered by the company. This thing makes him a powerful tool to analyze the impact of various initiatives of the organization which will have long lasting impact on the company as well as on the society as a whole. This study is conducted through a survey by preparing questionnaire for obtaining information from the employees of different organizations regarding their perception w.r.t. CSR activities. The result of the report shows that CSR engagement of the company has positive impact on the employee. But, the report also suggests that companies are lacking in terms of their CSR initiatives from last few years. It further suggests that inputs and methods of the CSR activities by the organizations should improve in order to increase the productivity and belongingness of the employees.