Pemanfaatan Digital Marketing dalam Industri Perhotelan di Kota Medan

Dewi Yanti
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引用次数: 3

Abstract

Medan is the third largest city in Indonesia and making Medan one of the destinations for visiting business and tourism activists. To support these activities, the role of the hotel is usually needed for tourists visiting an area. Based on the North Sumatra Central Bureau of Statistics the percentage of room occupancy rates in the city of Medan, the highest average is a four-star hotel. Some four-star hotels in Medan (Adimulia, Four Points, Emerald Garden and Santika Hotels) utilize digital marketing to promote and increase occupancy rates in managed hotels. This research uses qualitative methods, by collecting various data sources through observation and literature study. The results of this study indicate that by utilizing digital marketing, hotels can increase the number of visits through reviews provided by visitors to increase the hotel profile.
棉兰市酒店业的数字营销利用
棉兰是印度尼西亚的第三大城市,这使得棉兰成为商业和旅游活动人士访问的目的地之一。为了支持这些活动,酒店的角色通常需要游客参观一个地区。根据北苏门答腊中央统计局的房间入住率百分比,棉兰市平均最高的是四星级酒店。棉兰的一些四星级酒店(Adimulia, Four Points, Emerald Garden和Santika hotels)利用数字营销来推广和提高管理酒店的入住率。本研究采用定性方法,通过观察法和文献研究法收集各种数据来源。本研究的结果表明,通过利用数字营销,酒店可以通过游客提供的评论来增加访问量,从而提高酒店的形象。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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