Social Media, U.S. Presidential Campaigns, and Public Opinion Polls: Disentangling Effects

Patrícia G. C. Rossini, Jeff J. Hemsley, Sikana Tanupabrungsun, Feifei Zhang, J. Robinson, Jennifer Stromer-Galley
{"title":"Social Media, U.S. Presidential Campaigns, and Public Opinion Polls: Disentangling Effects","authors":"Patrícia G. C. Rossini, Jeff J. Hemsley, Sikana Tanupabrungsun, Feifei Zhang, J. Robinson, Jennifer Stromer-Galley","doi":"10.1145/3097286.3097342","DOIUrl":null,"url":null,"abstract":"The use of digital technologies by political campaigns has been a topic of scholarly concern for over two decades. However, these studies have been mostly focused on analyzing the use of digital platforms without considering contextual factors of the race, like public opinion polling data. Polling data is an important information source for both citizens and candidates, and provides the latter with information that might drive strategic communication. In this paper, we explore the relationship between the use of social media in the 2016 U.S. Presidential Elections and candidates' standing in public opinion polls focusing on the surfacing and primary stages of the campaign. We are also interested in understanding whether candidates use Twitter and Facebook in similar ways. We used automated content analysis to categorize social media posts from all 21 Republican and Democratic candidates that ran for president in 2016. Specifically, we are interested in observing whether a candidate's performance in the polls drives certain communicative strategies, such as the use of attacks and messages of advocacy, as well as the focus on personal image or policy issues.","PeriodicalId":130378,"journal":{"name":"Proceedings of the 8th International Conference on Social Media & Society","volume":"1 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2017-07-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"8","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Proceedings of the 8th International Conference on Social Media & Society","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1145/3097286.3097342","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 8

Abstract

The use of digital technologies by political campaigns has been a topic of scholarly concern for over two decades. However, these studies have been mostly focused on analyzing the use of digital platforms without considering contextual factors of the race, like public opinion polling data. Polling data is an important information source for both citizens and candidates, and provides the latter with information that might drive strategic communication. In this paper, we explore the relationship between the use of social media in the 2016 U.S. Presidential Elections and candidates' standing in public opinion polls focusing on the surfacing and primary stages of the campaign. We are also interested in understanding whether candidates use Twitter and Facebook in similar ways. We used automated content analysis to categorize social media posts from all 21 Republican and Democratic candidates that ran for president in 2016. Specifically, we are interested in observing whether a candidate's performance in the polls drives certain communicative strategies, such as the use of attacks and messages of advocacy, as well as the focus on personal image or policy issues.
社交媒体、美国总统竞选和民意调查:拆解效应
二十多年来,数字技术在政治竞选中的应用一直是学术界关注的一个话题。然而,这些研究主要集中在分析数字平台的使用情况,而没有考虑种族的背景因素,比如民意调查数据。投票数据是公民和候选人的重要信息源,并为候选人提供可能推动战略沟通的信息。在本文中,我们探讨了2016年美国总统选举中社交媒体的使用与候选人在民意调查中的地位之间的关系,重点关注竞选的表面阶段和初级阶段。我们也有兴趣了解候选人是否以相似的方式使用Twitter和Facebook。我们使用自动内容分析对2016年竞选总统的所有21名共和党和民主党候选人的社交媒体帖子进行了分类。具体来说,我们感兴趣的是观察候选人在民意调查中的表现是否会推动某些沟通策略,例如使用攻击和倡导信息,以及关注个人形象或政策问题。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
求助全文
约1分钟内获得全文 求助全文
来源期刊
自引率
0.00%
发文量
0
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
确定
请完成安全验证×
copy
已复制链接
快去分享给好友吧!
我知道了
右上角分享
点击右上角分享
0
联系我们:info@booksci.cn Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术官方微信