Analysis of Factors Influencing Shopee E-Commerce Purchase Decisions

Ade Tegar Kurniawan, Farida Indriani
{"title":"Analysis of Factors Influencing Shopee E-Commerce Purchase Decisions","authors":"Ade Tegar Kurniawan, Farida Indriani","doi":"10.57096/return.v2i03.87","DOIUrl":null,"url":null,"abstract":"This study aims to analyze the factors that drive consumers to choose Shopee as a marketplace compared to other applications. The timeframe for this research was conducted from 2022-2023 with employees of PT. Telkom Semarang as an object. The sampling method used is non-probability sampling and accidental sampling, namely determining the sample based on natural or reflex factors. The final sample numbered 100 employees. Quantitative analysis using the structural equation modeling (SEM)-partial least squares path (PLS) method is used to test the data because it involves intervening variables. The results show that convenience has no effect on purchasing decisions, but convenience can influence trust. Meanwhile, trust is not able to be a good intervention between convenience and purchasing decisions. perceived risk has no effect on purchasing decisions, and perceived risk also has no effect on trust. Meanwhile, trust is not able to be a good intervention between perceived risk in purchasing decisions. Impulsive buying has no effect on purchasing decisions. However, impulsive buying affects trust. Meanwhile, trust can be a good intervention between impulsive buying and buying decisions. trust has a positive effect on buying decisions.","PeriodicalId":402323,"journal":{"name":"Return : Study of Management, Economic and Bussines","volume":"8 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2023-03-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Return : Study of Management, Economic and Bussines","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.57096/return.v2i03.87","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 0

Abstract

This study aims to analyze the factors that drive consumers to choose Shopee as a marketplace compared to other applications. The timeframe for this research was conducted from 2022-2023 with employees of PT. Telkom Semarang as an object. The sampling method used is non-probability sampling and accidental sampling, namely determining the sample based on natural or reflex factors. The final sample numbered 100 employees. Quantitative analysis using the structural equation modeling (SEM)-partial least squares path (PLS) method is used to test the data because it involves intervening variables. The results show that convenience has no effect on purchasing decisions, but convenience can influence trust. Meanwhile, trust is not able to be a good intervention between convenience and purchasing decisions. perceived risk has no effect on purchasing decisions, and perceived risk also has no effect on trust. Meanwhile, trust is not able to be a good intervention between perceived risk in purchasing decisions. Impulsive buying has no effect on purchasing decisions. However, impulsive buying affects trust. Meanwhile, trust can be a good intervention between impulsive buying and buying decisions. trust has a positive effect on buying decisions.
影响Shopee电子商务购买决策的因素分析
本研究旨在分析驱动消费者选择Shopee作为市场的因素,而不是其他应用程序。这项研究的时间框架是从2022年到2023年进行的,以三宝垄电信公司的员工为对象。采用的抽样方法为非概率抽样和偶然抽样,即根据自然因素或反射因素确定样本。最终样本中有100名员工。由于涉及到干预变量,采用结构方程模型(SEM)-偏最小二乘路径(PLS)的定量分析方法对数据进行检验。结果表明,便利性对购买决策没有影响,但便利性会影响信任。同时,信任不能很好地干预便利性与购买决策。感知风险对购买决策没有影响,感知风险对信任也没有影响。同时,信任不能很好地干预感知风险对购买决策的影响。冲动购买对购买决策没有影响。然而,冲动购买会影响信任。同时,信任可以在冲动购买和购买决策之间起到很好的干预作用。信任对购买决策有积极的影响。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
求助全文
约1分钟内获得全文 求助全文
来源期刊
自引率
0.00%
发文量
0
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
确定
请完成安全验证×
copy
已复制链接
快去分享给好友吧!
我知道了
右上角分享
点击右上角分享
0
联系我们:info@booksci.cn Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。 Copyright © 2023 布克学术 All rights reserved.
京ICP备2023020795号-1
ghs 京公网安备 11010802042870号
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术官方微信