Investigating the impact of influencer credibility dimensions: attractiveness, trustworthiness, expertise, similarity, and sponsorship disclosure on purchase intention: a case study on YouTube
{"title":"Investigating the impact of influencer credibility dimensions: attractiveness, trustworthiness, expertise, similarity, and sponsorship disclosure on purchase intention: a case study on YouTube","authors":"eman mohamed abd-el-salam","doi":"10.21608/acj.2023.297003","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":434657,"journal":{"name":"مجلة جامعة الإسکندریة للعلوم الإداریة","volume":"1 1","pages":"0"},"PeriodicalIF":0.0000,"publicationDate":"2023-04-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"مجلة جامعة الإسکندریة للعلوم الإداریة","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.21608/acj.2023.297003","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}