Influence of Social Networks, Opportunity Identification on the Performance of Internet Entrepreneurship: The Evidence of Zhejiang Province in China

Abstract

The purpose of this study was to investigate the mediating role of opportunity identification on the relationship between Social networks and entrepreneurial performance by using the method of Structural equation model (SEM). The study involved 136 valid questionnaires of internet entrepreneurs in Zhejiang province of China. The results show that the structure characteristics and relationship characteristics of the entrepreneurial network influence the ability of opportunity search, and the characteristics of cognition of entrepreneurial network affect the ability of opportunity judgment. And further, this paper compared the characteristics of the internet entrepreneurs at different stages of internet entrepreneurial environment in Zhejiang province of China. The theoretical and managerial implications that are relevant have been discussed.