PENGARUH KUALITAS LAYANAN, MINAT BELI DAN KEPUASAN PELANGGAN DALAM MEMBENTUK LOYALITAS PELANGGAN

Ekonam: Jurnal Ekonomi, Akuntansi & Manajemen Pub Date : 2020-10-31 DOI:10.37577/ekonam.v2i2.266

Muhammad Faisyal Nurkhalik

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引用次数: 1

Abstract

Abstrac This study aims to determine the effect of Service Quality, Buying Intention, and Customer Satisfaction factors on Rumah Makan Sop Kaki 999 Bandung Khas Mas Udin , this type of research uses a qualitative approach. the population of this study is Rumah Makan Sop Kaki 999 Bandung Khas Mas Udin consumers, and the samples used in this study were 62 respondents where data collection methods using a questionnaire, data analysis in this study uses the SPSS application, namely multiple linear regression analysis with the equation Y = a + b1x1 + b2x2 + b3x3. Based on the results of the analysis that has been described in the results obtained that the variable X1 Service Quality, variable X2 Buying Intention, and variable X3 Customer Satisfaction significantly influence the variable Y Consumer Loyalty decisions on Rumah Makan Sop Kaki 999 Bandung Khas Mas Udin. By 88.6% while the rest is influenced by other variables not research in this study. With a regression equation Y = 1,022 + 0,222 X1 + 0,721 X2 + 0,024 X3. Keywords:Service Quality Factors, Buying Intention,Customer Satisfaction

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服务质量、购买感和客户满意度对塑造客户忠诚的影响

本研究旨在确定服务质量、购买意愿和顾客满意度因素对Rumah Makan Sop Kaki 999万隆Khas Mas Udin的影响，这类研究采用定性方法。本研究的人群为Rumah Makan Sop Kaki 999万隆Khas Mas Udin消费者，本研究使用的样本为62名受访者，其中数据收集方法采用问卷调查，本研究的数据分析使用SPSS应用程序，即多元线性回归分析，方程为Y = a + b1x1 + b2x2 + b3x3。根据已经在结果中描述的分析结果，得到变量X1服务质量，变量X2购买意愿和变量X3顾客满意度显著影响变量Y消费者忠诚决策Rumah Makan Sop Kaki 999万隆Khas Mas Udin。88.6%，其余部分受本研究未涉及的其他变量影响。Y = 1,022 + 0,222 X1 + 0,721 X2 + 0,024 X3。关键词:服务质量因素，购买意愿，顾客满意度

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Ekonam: Jurnal Ekonomi, Akuntansi & Manajemen

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