Understanding Frames of the State-Sponsored Media Tweets During the 2019 Hong Kong Protests

J. Y. Kim
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Abstract

In this current study, Chinese government’s strategic communication efforts were explored in the context of the 2019 Hong Kong protests via state-sponsored media tweets. To understand how the government conveyed the protests and how it is engaged with other stakeholders, tweets were examined inductively in terms of frames and stakeholders. Recognizing the strategic nature of agenda building, message frames, stakeholders, and their characteristics and relationships around the issues were the key aspects of understanding the issue. Results show the multiple frames identified to understand how the protests were described, who the main actors were, and how their relationships were presented in the social media messages. The representation of the stakeholders or frames in the social media messages changed over a short period. The roles of state-sponsored tweets as strategic public diplomacy tools and information sources are discussed.
了解2019年香港抗议期间国家赞助媒体推文的框架
在当前的研究中,通过国家赞助的媒体推文,在2019年香港抗议活动的背景下,探讨了中国政府的战略沟通努力。为了了解政府如何传达抗议以及如何与其他利益相关者合作,我们从框架和利益相关者的角度对推文进行了归纳性检查。认识到议程建设的战略性质、信息框架、利益相关者及其围绕问题的特征和关系是理解问题的关键方面。结果显示,确定了多个框架来理解如何描述抗议活动,主要参与者是谁,以及他们的关系如何在社交媒体信息中呈现。利益相关者或框架在社交媒体信息中的表现在短时间内发生了变化。讨论了国家赞助的推文作为战略性公共外交工具和信息来源的作用。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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