The Acceptance of WeChat Questionnaire Function for Data Collection: A Study in Postgraduate Students in Macau

Abstract

The aim of this study is to identify the factors that influence the acceptance of WeChat questionnaire function. The empirical results were obtained in a sample of 153 postgraduate students in Macau. The results of PLS analysis indicate that social network size influences performance expectancy and price value, then, performance expectancy, social influence, facilitative conditions, and price value directly affect the acceptance of using WeChat questionnaire function to collect data. Although effort expectancy does not show a significant direct effect on the behavior intention toward the use of WeChat questionnaire function, it shows an indirect effect on the behavior intention through the performance expectancy. The results of this study provide implications for social media developers to improve the questionnaire function for researchers to collect data.