Leveraging the Software Ecosystem - Towards a Business Model Framework for Marketplaces

Tobias Weiblen, A. Giessmann, A. Bonakdar, Uli Eisert
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引用次数: 14

Abstract

Software platforms in the form of marketplaces like Salesforce.com`s AppExchange, Netsuite`s SuiteApp or SAP`s Commercial Platform are changing the way how software and services are distributed, consumed, and priced. Technical innovations in the underlying platforms receive high attention, while innovative business models that build on and commercialize a flourishing ecosystem are neglected. In this paper we investigate the question which marketplace business model options are available to software platform owners that want to commercialize their ecosystem's products and services. We present a framework of ten possible models that is derived from both theory and practice. The options are clustered by the required level of product/service standardization to guide the choice of business model. The framework may serve decision makers as a starting point for their business model innovation plans.
利用软件生态系统——面向市场的商业模式框架
以市场形式出现的软件平台,如Salesforce.com的AppExchange、Netsuite的SuiteApp或SAP的商业平台,正在改变软件和服务的分销、消费和定价方式。底层平台的技术创新受到高度关注,而建立在繁荣生态系统之上并将其商业化的创新商业模式却被忽视了。在本文中,我们研究了一个问题,即对于想要将其生态系统的产品和服务商业化的软件平台所有者来说,哪种市场商业模式是可用的。我们提出了一个由十个可能的模型组成的框架,这些模型来源于理论和实践。这些选项按照所需的产品/服务标准化级别进行聚类,以指导业务模型的选择。该框架可以作为决策者制定商业模式创新计划的起点。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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