CREATIVE INDUSTRY DEVELOPMENT IN UKRAINE: ANALYSIS AND EVALUATION

Abstract

Introduction. In the modern development of digital technologies and the information society the ideas are produced faster than ever before, creating a commercial and consumer purposes. National economiсs can not develop effectively in a closed environment. Today is much easier to sell creative product online, but in many developing countries, it is still difficult to achieve. In 2018 the Global UNESCO report noted that many small businesses, including artists from developing countries face many challenges in integration into global export markets, unlike those countries with access to services such as logistics for the delivery of goods abroad, knowledge of regulatory requirements to export laws of importing countries and so on. The relevance of creative industries is amplified during the increase in economic development, globalization of the world economy and erasure of national boundaries. Purpose. The article aims to analyze the current state of creative industries in Ukraine and their evaluation as strategic development segment. Methods. To achieve the goal methods of analysis and comparison of international experience, ordering statistics are used. Formation of the overall picture of creative industries in Ukraine carried out based on a systematic approach. Results. The tendencies of development of creative industries in Ukraine are found out based on an analysis of the literature, international experience and organizing statistics,. The priority directions of development of the industry that provide competitive advantages in the context of globalization. The necessity of a clear definition of creative industries in domestic legislation. The problems of formation and development of creative industries in the national market in Ukraine and ways of solving them. Discussion. The direction of future research is focusing on building a coherent, unified system of indicators creative industries and their comprehensive evaluation on the basis of national and international experience. This will help identify the creative industry as a strategic vector of economic development and to develop effective tools for their effective implementation and use, and appropriate regulatory and legal support.