Ethnocentrism and Intercultural Communication Effectiveness in Multinational Companies in Indonesia: A Study in Petrochina International

Abstract

This research aims at discovering and analyzing the influence of ethnocentrism to intercultural communication effectiveness in multinational companies operated in Indonesia. This research employs quantitative approach with a survey to 120 respondents as a sample of all population of active employees in the multinational company, PetroChina International Indonesia, as its’ primary data source. The result of correlation analysis shows that there is a strong relation between ethnocentrism and intercultural communication effectiveness with the influence of relation tends to be negative. This gives the impression that the higher the ethnocentrism, the lower the intercultural communication effectiveness. Therefore, multinational companies must set internal policies that can keep the climate of diversity by enhancing employees’ understanding of tolerance.