Communication from the Zoo: Reports from Zoological Facilities of the Impact of COVID-19 Closures on Animals

Violet Hunton, Jessica Rendle, Anne Carter, Ellen Williams
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引用次数: 4

Abstract

Zoos engaged in a range of communication types with prospective visitors during the temporary closures necessitated by the COVID-19 pandemic. This study sought to (1) investigate social media reports and public responses to zoo-animal-related posts over a one-year period during COVID-19 lockdowns; (2) understand the use of reporting language in news articles concerning animal responses during zoo closures, and to investigate whether this differed across species; and (3) investigate how keepers perceived general animal behavior, and how they perceived animal behavior in keeper–animal interactions, during the COVID-19 facility closures. Data were collected from BIAZA-accredited zoos’ Facebook pages (March 2020 to March 2021) and news reports (Google search outputs from 20 March to 5 April 2021). Keeper perceptions were captured via questionnaires (May to August 2021). Data were collected on taxa, the reported behavioral changes and the language used in media communications. In Facebook posts and news reports, mammals were more frequently represented than was expected (p < 0.05). Behavioral responses were more frequently negative (p < 0.05) and less frequently positive or neutral (p < 0.05). Keepers reported overall behavioral changes, as well as changes during their own interactions with animals. On Facebook, mammals were described using a combination of behavioral descriptions and anthropomorphic terms, which were used more frequently than was expected (p < 0.05). In the news reports concerning primate species, anthropomorphic descriptions were used more frequently than expected (p < 0.05), while behavioral descriptions were used less frequently than expected (p < 0.05). The reports regarding the Carnivora were the reverse of this. This study enabled an understanding of the impact of the temporary closures on the animals, and how this impact was communicated to the public. The findings may reflect the relationships that humans have with animals and the need for communication methods that will capture visitors’ interest and induce empathy with the various species.
来自动物园的沟通:来自动物园设施的关于COVID-19关闭对动物影响的报告
在因COVID-19大流行而临时关闭期间,动物园与潜在游客进行了一系列沟通。本研究试图(1)调查在COVID-19封锁期间的一年时间里,社交媒体报道和公众对动物园动物相关帖子的反应;(2)了解关于动物园关闭期间动物反应的新闻报道中使用的报道语言,并调查这是否在不同物种之间存在差异;(3)调查在COVID-19设施关闭期间,饲养员如何感知动物的一般行为,以及他们如何感知饲养员与动物互动中的动物行为。数据收集自biaza认证动物园的Facebook页面(2020年3月至2021年3月)和新闻报道(2021年3月20日至4月5日的谷歌搜索结果)。通过问卷调查(2021年5月至8月)获取饲养员的看法。收集了有关分类群、报告的行为变化和媒体传播中使用的语言的数据。在Facebook帖子和新闻报道中,哺乳动物的出现频率比预期的要高(p < 0.05)。行为反应阴性的频率较高(p < 0.05),阳性或中性的频率较低(p < 0.05)。饲养员报告了整体行为的变化,以及他们自己与动物互动过程中的变化。在Facebook上,哺乳动物被结合使用行为描述和拟人化术语来描述,这比预期的使用频率更高(p < 0.05)。在有关灵长类物种的新闻报道中,拟人化描述的使用频率高于预期(p < 0.05),而行为描述的使用频率低于预期(p < 0.05)。关于肉食性恐龙的报道与此相反。通过这项研究,我们了解了临时关闭对动物的影响,以及这种影响是如何传达给公众的。这些发现可能反映了人类与动物之间的关系,以及对交流方法的需求,这些方法将吸引游客的兴趣,并引起对各种物种的同情。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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