Effectiveness of Health Insurance - an Empirical Study in Mysore City

Abstract

Health insurance, as a general insurance product, is becoming very popular in the present day fast track knowledge world. People around are getting no time and labor to muster the money to cover the risk of health disorders. Hence health insurers are pitching in with the customized products. The insured are becoming relieved persons and they specialize in their own task, thus contributing positively to the national economy. The study major thrust area like product innovation service delivery and customer relationship management. The survey is conducted in the city of Mysore by taking 158 respondents and three hypotheses, viz health insurance business in Mysore city is effective, health insurance has significant positive assessment from highly educated persons and income and perceptions towards are positively correlated are proved by using statistical tools.