Marketing Strategy of ZR Insurance Xi'an Branch in the Era of "Internet +"

Abstract

Under the background of Internet and big data, new technologies are developing at a high speed, and the digital wave is impacting the traditional insurance marketing mode. The development of life insurance companies is facing competition pressure from powerful competitors of other Internet companies. At present, the life insurance industry is undergoing an important transformation. The emergence of Internet life insurance marketing model promotes and promotes the innovation and development of life insurance industry to a certain extent. Starting from the background significance of life insurance marketing strategy at the present stage, this paper puts forward the research purpose of the paper and the innovative points of the creation of this paper. Taking the Xi'an Branch of ZR Insurance as the research object, this paper analyses the current situation of life insurance marketing. This paper points out some problems existing in the life insurance marketing of Xi'an Branch of ZR Insurance, and puts forward some feasible solutions. It has certain reference significance for other peer insurance companies.