Research on the Consumers’ Purchasing Demand on Electric Bicycles in Chinese Market

Abstract

The analysis is performed on the current industry status of electric bicycles as well as the advantages and disadvantages of the similarly competitive products in current market in order to research Chinese consumers’ purchasing demand on electric bicycles; the investigation and analysis is conducted on the consumption demand of the young users through questionnaire so as to summarize the young users’ demand of electric bicycles and present suggestions for the electric bicycle enterprises to develop new products. Keywords—Market Investigation, Electric Bicycles, User Demand, Questionnaire I. INDUSTRIAL PROFILE AND RESEARCH STATUS A. Development Situation of Electric Bicycle Industry Electric bicycle is a kind of vehicle that’s driven by electrical energy, which is eco-friendly and convenient. Along with the increase of China’s population with higher education, the consumption capability is strengthened [1-3]. With the merits of low noise, no pollution, simple structure, low cost, convenient maintenance and so on, the electric bicycles become important vehicles for young groups. Thanks to each country’s higher and higher requirements on environment protection and the progress of new materials and techniques, the electric bicycles enter into rapid development stage. As green vehicles, electric vehicles will bring in giant change for the travel of the human society in the new period [4-5]. Electric vehicles are used as Chinese users’ main vehicles in conformity with the currently international sci-tech development trend, which is not only the strategic choice to realize the leapfrog development of China’s auto industry, but also the important selection to achieve the sustainable development of China’s auto industry. Lots of electric bicycle brands exist in the current market, different brands create different brand concepts and product emphasis, but they have similar appearance design and identical styles, so they can’t meet consumers’ personalized demands [6-10]. Some electric bicycles are with bad user experience due to heavy and inconvenient design. Most of electric bicycles are lack of GPS units, anti-theft function and orderly charging devices [11]. Therefore, the market research is performed on the design and development of China’s electric bicycles; on one hand, it can provide strategic guidance to further improve the design of electric bicycles; on the other hand, it can promote the market development of electric bicycles so as to further stimulate economic and social development.