Research on the Problems and Strategies of Rural E-Commerce in the Age of Internet + Agriculture

Abstract

In recent years the country has issued a series of policies to support the development of wisdom agriculture, promote agricultural industrial upgrading, and actively promote the rural development of electronic commerce. The electronic commerce enterprises also sight to rural e-commerce. In this paper firstly the development of the national rural “electric Internet plus agriculture” under the background of policy support, and the actively layout of rural electronic commerce is introduced. Then the current situation of the development of rural e-commerce is analyzed, from the basic network facilities, e-commerce talent, “last mile“ of the logistics problems and farmers, enterprises and other aspects of the understanding of the existing problems in the development of rural electricity providers. Finally, the development strategy of rural e-commerce in the future is put forward.