The Design and Implementation of Marketing Management System for Manufacturing Firms

Abstract

The opinion and competition style of traditional business management theory is that the core competitiveness of manufacturing firms is the capacity of production and processing, so that the enterprise managers mainly concern about production management and external business management. On the contrary, marketing management of these enterprises is paid less attention. Therefore, the paper designed marketing management system of manufacturing firms based on the new international competition situation and put forward the detailed implementation scheme, in order to help these manufacturing firms to transfer their traditional operating mode into informationization mode as soon as they could, and finally achieve stronger core competitiveness.