PERSEPSI MAHASISWA UKSW DALAM MELIHAT IKLAN YOUTUBE TOP-4 E-COMMERCE DI INDONESIA

Abstract

The problem in this research is whether the top 4 E-Commerce YouTube ads in Indonesia have a positive perception in the eyes of SWCU students and which one in Indonesia has the highest score. The purpose of this study was to find out what the SWCU student's perceptions were of the top 4 E-Commerce YouTube ads in Indonesia and to find out which top 4 E-Commerce YouTube ads had the highest perception value. Methods and Types of research used is descriptive quantitative research. The results showed that Tokopedia was the advertisement that had the best perception, followed by Shopee, Lazada, and Bukalapak. E-commerce advertisements on YouTube gave rise to positive perceptions, indicated by the majority of respondents having made transactions using e-commerce and the most dominant was through Tokopedia. The suggestion from this research is that the presence of YouTube in the current era is expected to be a video-based platform that is able to present all the knowledge needed by its users and must be more active in warding off and preventing many crimes of any kind.