Effect of Digital and Financial Awareness of Household Womens on the Use of Fin-Tech in India: Observing the Relation with (Utaut) Model

Abstract

Era of COVID-19 resulted in contactless transactions and extensive use of technological applications. Similar was the case of Fin-Tech which has extensively been used by consumers all around the globe for making transactions and other financial and economic needs. Although there is a lack of research to reflect these forms of evidence from the developing as well as Indian sides of the globe. On the other side, some studies indicated the Unified Household Acceptance and Use of Technology (UTAUT) model as the base to prefer mobile methods of transaction and Fin-Tech use. Hence this paper has been developed systematically to relate the financial literacy of household females from Generation Y with the use of Fin-Tech during the eve of COVID-19. For devising this relationship research has been induced with the UTAUT model and data have been collected from married household females between twenty-four to thirty-five years of age. Results were analyzed through SMART-PLS which highlighted the financial literacy of Indian household females has a significant association with UTAUT model. However, the entire UTAUT model does not have a significant relationship with the use of Fin-Tech.