Cultural Hegemony: White Gown vs Traditional Dress

Abstract

Traditional dress defines a local identity of a culture, place, tribe, or race. Nowadays, traditional dresses are only worn on some ceremonies such as wedding ceremony and even so, many people do not wear any kind of traditional attire in attending a wedding. Instead, they use the modern one. In this era, women are familiar with the white gown for the wedding. Instead of wearing the traditional dress, they rather choose a white gown for some reasons such as the needs, the condition, efficiency, or interest. However, besides those personal reasons, there are also external factors such as economy, social, and even politics. These all factors happen in one process called globalization. They are connected through the process of globalization. In this process, those factors influence the local identity, which in this case is a traditional dress, in engaged with a white gown. Also, it can be identified whether the traditional dress can survive, or it is replaced by a white gown and what condition in globalization makes traditional dress survive or not.