Customer Value Creation Capacity System and Its Enhance Mechanism

Abstract

Due to outstanding performance deriving from superior value offered for customers, enterprise should focus on constantly nurturing and enhancing the capabilities of customer value creation. Firstly, the paper defined implication and structure of customer value creation capability system. Secondly, the mechanism model and integration framework of customer value creation capacity promotion were proposed. It was argued that enterprise customer value creation capability was a capability system consisted of various correlative elements, and its enhancement need improve each capability element level and achieve coordinated development of all capability elements.