FEATURES OF THE DEFINITION «OPERATIONAL ACTIVITY OF TRADE NETWORKS»

Abstract

From the formation of effective strategic goals and improvement of operational activities depends on the optimization of production methods, planning the development of new products, changing the cost of production, planning and forecasting sales. The introduction of new areas of operational activity is an effective strategic development. The relevance of the research topic is due to the development of modern formats of trade and the need to implement new solutions for operational management, in terms of improving the effectiveness and quality of basic management functions – planning, organization, management and control. The retail industry is in a constant process of transformation. Economists cannot say how much the new formats will be in demand. Determining the mechanism of functioning of trade networks in Ukraine has not yet been the subject of extensive research, which has a negative impact on the practice of their operation. The article raises the relevance of the concept of operational activity of retail chains as an economic category. The essence of retail operations is considered. The purpose of the article is to study the concept and clarify the economic category «operational activities of the trade network». The main task is to study the nature and components of retail operations, as well as to develop ways to optimize operational management, the main of which are well-developed logistics schemes, electronic sales channels, organization of food halls and food courts, digitalization and personalization, construction of omnichannel communication networks and the consumer, the use of big data to improve customer service. Based on the use of general economic research methods, the approaches of scientists to the interpretation of the concept of "operational activity" are analyzed and systematized. The scientific novelty of the study is to clarify the essence and highlight the most important characteristics of the operational activities of retail in Ukraine. The practical significance lies in the substantiation of the main components of the operational activity of the trade network. Based on the study, it is determined that operating activities in the process of financial and economic activities occupy a basic place, as they are the basis for stimulating the development of entrepreneurial activity. Keywords: means of operational activity, objects of operational activity, operational activity, components of operational activity, trade network.