Digital Transformation Among Family Businesses in Pakistan

Abstract

Family businesses over recent years have invested heavily in digital transformation to strategize their platform for gaining a competitive advantage in the industry and setting up their business for success. In Pakistan, there are several family businesses that altogether run a major share of the country’s economy, many of which have also embraced digital transformation in order to achieve financial gain. This paper will seek to analyze the impact of digital transformation in family businesses in Pakistan. It will make use of the various factors within the country such as economic, cultural, and demographic in order to synthesize a conceptual model that will shape the impact of digital transformation on Pakistani family businesses and how it may vary from the impact on family businesses among developed countries across the globe.