Bir Yaşam Biçimi Olarak Bireysellik ve Makyavelist Kimliklerin Yükselişi

Abstract

The conditions of postmodern capitalist society give people a certain way of life. The model of freedom, glorified or blessed as individualism and popular discourse created by the conditions of the current economic, social and political system, imprisones people in a confined environment with only their family and close friends and obliges them to adopt and adhere to a life that focuses only on individual success. Today, we are becoming indifferent to everything except ourselves. And we are becoming more and more lonely. As a matter of fact, individualistic based lifestyles make individuals feel compelled to behave more career-oriented, successoriented and pragmatic. In the words of Niedzviecki (2011), in an individual society that is extremely fragmented, bounded and organized, individuals constantly think about their own interests. Evaluating life and relationships through interests and focusing only on success can be associated with the rise of Machiavellian identities. The individual lifestyle has increased the number of individuals with narcissistic and machiavellian dispositions who regard whatever it takes to achieve their goals and maximize their personal interests as the sine qua non of life and can afford to try everything on this path. As a matter of fact, in this study, a sociological analysis of a narcissistic and machiavelist understanding of culture caused by the lifestyle that prioritizes the individuality offered to the people of the present age is made.