Subscription-based business models in the context of tech firms: theory and applications

C. Lindström, Behzad Maleki Vishkaei, Pietro De Giovanni
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引用次数: 1

Abstract

PurposeThis study analyzes how tech firms can implement the modern wave of subscription-based business model (SBBM), including value proposition, value creation, value capture and performance. In fact, these elements push tech firms to move from traditional to SBBMs.Design/methodology/approachTo achieve the objectives of this study, we initially construct a theoretical framework for applying SBBM. Subsequently, we employ qualitative research to examine the current implementation of the subscription-based economy within tech firms.FindingsA successful SBBM necessitates capturing value through sustainable revenue transactions and revising aspects of the value proposition, creation and capture. Continuous improvement through business value analysis is imperative. Additionally, an agile operations system is vital to address revenue complexities, enable data collection and enhance value proposition, service innovation, churn rate and customer retention, which are essential for SBBM maintenance.Originality/valueThis study delves into how the subscription-based economy is reshaping the business models of tech firms. Beyond exploring the theoretical foundation of this transformative path, this study offers actionable insights on enhancing the value proposition, creation, capture and business value within subscription-based economy frameworks.
科技公司背景下基于订阅的商业模式:理论与应用
本研究分析科技公司如何实施现代订阅型商业模式(SBBM),包括价值主张、价值创造、价值获取和绩效。事实上,这些因素促使科技公司从传统模式转向sbbm模式。设计/方法/方法为了实现本研究的目标,我们首先构建了一个应用SBBM的理论框架。随后,我们采用定性研究来检验当前科技公司中订阅型经济的实施情况。成功的SBBM需要通过可持续的收入交易和修改价值主张、创造和获取的各个方面来获取价值。通过业务价值分析进行持续改进是必要的。此外,敏捷运营系统对于解决收入复杂性、实现数据收集、增强价值主张、服务创新、流失率和客户保留率至关重要,而这些对于SBBM的维护至关重要。原创性/价值本研究深入探讨了订阅型经济如何重塑科技公司的商业模式。除了探索这一变革路径的理论基础之外,本研究还提供了在基于订阅的经济框架内增强价值主张、创造、获取和商业价值的可行见解。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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