The Determinant Model of Passenger Satisfaction with Low-Cost Carrier Airlines in Indonesia During the Covid-19 Pandemic

Proceedings of the 7th Sriwijaya Economics, Accounting, and Business Conference (SEABC 2021) Pub Date : 1900-01-01 DOI:10.2991/aebmr.k.220304.027

Raihana Daulay, Roswita Hafni, Satria Mirsya Affandi Nasution, Jufrizen

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引用次数: 2

Abstract

The purpose of this study was to examine the effect of service quality, price, and brand image on passenger satisfaction of Low-Cost Carrier Airlines in Indonesia, both partially and simultaneously. This type of research can be classified as causal research. This research was conducted in several big cities in Indonesia. Data collection is done by distributing questionnaires to respondents via Google Form which is distributed using the WhatsApp application. In this study, the total population is known, so that the determination of the number of samples using the Lemeshow formula and obtaining a sample of 96 people will be rounded up by the researcher to 100 respondents. The data analysis technique used multiple linear regression analysis. The results showed that Service Quality, price, and Brand Image had a positive and significant effect on passenger satisfaction on airlines Low-Cost Carrier (LCC) in Indonesia either partially or simultaneously.

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新冠肺炎疫情期间印尼低成本航空公司乘客满意度的决定模型

本研究旨在探讨印尼低成本航空公司的服务品质、价格及品牌形象对乘客满意度的影响，包括部分影响及同时影响。这种类型的研究可以归类为因果研究。这项研究在印度尼西亚的几个大城市进行。数据收集是通过使用WhatsApp应用程序分发的谷歌表格向受访者分发问卷来完成的。在本研究中，总人口数是已知的，因此使用Lemeshow公式确定样本数量并获得96人的样本将由研究人员四舍五入到100名受访者。数据分析技术采用多元线性回归分析。结果表明，服务质量、价格和品牌形象对印尼低成本航空公司的乘客满意度有显著或部分的正向影响。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Proceedings of the 7th Sriwijaya Economics, Accounting, and Business Conference (SEABC 2021)

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